Milton, Bess.

Advertising / Bess Milton. - New York, N.Y. : Children's Press, 2003. - 48 p. - American pop culture. .

Includes bibliographical references and index.

Early advertising -- Selling the American dream -- The importance of character -- The future of advertising.

Explores how advertising both reflects and shapes popular culture in America.

ISBN: 0516240757 (libr. binding) 0516259431 (pbk.)

LCCN: 2003011996

Subjects--Topical Terms:
Advertising.
Advertising--United States.

Dewey Class. No.: 659.1/042/0973